When it comes to brand strategy, the most successful campaigns often come from uncovering hidden truths about the consumer—insights that aren’t always obvious but are crucial for making authentic, lasting connections. These hidden insights are the key to understanding what truly drives consumer behavior, and they’re often overlooked by traditional market research methods.
Take Liquid Death, for example—a beverage brand that literally sells water in a can. But what makes the water “sellable” is the cool branding, the bold name Liquid Death, and the fact that it looks like a can of beer. Mike Cessario, the founder, based the entire strategy around one powerful insight—that people care about looking cool at social events, and carrying a plastic water bottle at a bar or concert can make you feel out of place—an uncomfortable and often unspoken truth.
So, as the world constantly evolves, unlocking these hidden truths that can completely revolutionize your strategy has never been more difficult. With Gen Z’s rise to prominence, social media trends shifting at lightning speed, and an increasing emphasis on speaking in ways that are politically correct and avoid offense, understanding what truly motivates consumers is becoming a complex challenge. The subtleties of what people actually want and feel are hidden beneath layers of surface-level reactions and social pressures.
This is where we come in. At Neuro-Insight, we are uniquely positioned to break through this noise and uncover the hidden truths of the consumer—whether they’re favorable, uncomfortable, or downright surprising. Using our neuro-technology, Steady State Topography (SST) we help brands get to the heart of what truly drives consumer behavior, revealing the ideas that can transform their direction.
Through this approach, we have helped brands:
- Uncover subconscious truths that resonate with their target audiences
- Define their brand’s role in response
- Implement these insights to develop a new strategy
How we do it (mock): Using neuroscience, we are able to uncover what ideas do / do not resonance with audiences at a second-by-second level.
Visit our contact page to inquire about specific strategy needs and how we can help your brand make the subconscious conscious.
