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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

How Pranav Yadav Became CEO At 25 – 30 Under 30 | Forbes

  Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav is an ARF Great Mind…

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‘Not all screens are equal’ – New Research Reveals How To Edit Ads For Mobile

Neuroscience expert Richard Silberstein explains how advances in understanding long-term memory can optimise adverts displayed on smartphones Professor Richard Silberstein is one of the world leaders in neuroscience research in advertising. He can’t, he jokes, read your mind. But If you let him hook you up to an SST (Steady State Topography) headset while watching…

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Our people

Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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Our People