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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

The Listening Brain Event

In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers.     Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns   Jeremy Pounder, Futures Director of Mindshare unveils new research, in partnership with Neuro-Insight, looking at the…

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Tuning in to sound: The under-used creative resource

Audio media is enjoying a renaissance, as mobile audio services (podcasts, audiobooks, music streaming) are integrated into our day to day lives and voice assistants bring a new dimension to audio technology. Changes like these have the potential to shift the balance between audio and visual media, weakening the dominance of what we see over…

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Our people

Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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Our People