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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

What our brains tell us about the best ads

The latest studies reveal that web users are in a different mindset depending on the site they visit. So, Twitter commissioned neuroscience research to investigate how marketers can optimise their advertising to take advantage Martyn U’ren is head of research in the APAC region for Twitter. His job is to sift through the endless reams…

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Tweeting during a game actually improves engagement, study suggests

  Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says tweets during a game increases engagement…

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Our people

Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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Our People