When it comes to brand strategy, the most impactful campaigns stem from uncovering hidden truths about consumers—insights that aren’t immediately obvious but are essential for building authentic, lasting connections. These hidden insights hold the key to understanding what truly drives consumer behavior, yet they’re often overlooked by traditional research methods.
Take Liquid Death as an example—a beverage brand that literally sells water in a can. What makes it sell isn’t the water itself but the bold branding, the rebellious name, and its resemblance to a beer can. Mike Cessario, the founder, built the entire strategy around one potent insight: people want to look cool at social events. Holding a plastic water bottle at a bar or concert can feel out of place—an unspoken but relatable truth.
As the cultural landscape evolves, unlocking these hidden truths has become more complex. With Gen Z rising in influence, social media trends shifting at breakneck speed, and a heightened emphasis on politically correct and inclusive communication, understanding what genuinely motivates consumers is no easy task. Surface-level reactions and societal pressures often obscure the deeper subtleties of what people truly want and feel.
This is where we come in. At Neuro-Insight, we specialize in cutting through the noise to uncover these hidden consumer truths—whether they’re affirming, uncomfortable, or outright surprising. Our proprietary Steady State Topography (SST) technology allows us to get to the heart of what drives behavior, revealing the transformative insights that can revolutionize a brand’s strategy.
Through this approach, we have helped brands:
- Uncover subconscious truths that resonate with their target audiences
- Define their brand’s role in response
- Implement these insights to develop a new strategy
How we do it (mock): Using neuroscience, we are able to uncover what ideas do / do not resonance with audiences at a second-by-second level.
Visit our contact page to inquire about specific strategy needs and how we can help your brand make the subconscious conscious.
