Science based technology
The technology used by Neuro-Insight is founded in work originally developed for academic and neuroscience research. From this, we developed Steady-State Topography (SST), a proprietary system that applies the technology to market research to review the effectiveness of brand communication and media. The application of SST in the field of neuroscience has been validated by peer-reviewed research and used in clinical applications for over fifteen years.
SST was first developed by Professor Richard Silberstein and his co-workers; Geoffrey Nield, David Simpson at the Swinburne University of Technology.