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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

Neuromarketing Exits ‘Hype Cycle,’ Begins to Shape TV Commercials

Samsung Gauges Brain Activity to Develop TV Ads That Work on Apple Fans   After a wave of enthusiastic publicity followed by an equal measure of skepticism, neuromarketing seems to finally be getting some respect.At the same meeting, the Advertising Research Foundation’s Re!Think conference, Mars said a study of 110 TV ads showed that biometric…

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Our people

Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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Paul Newton Executive Vice Chairman

After graduating from the Universities of Durham and Amsterdam Paul joined Unilever as a fast track graduate management trainee (marketing). He spent 8 years with Unilever in the UK and South Africa culminating in a senior management role in the worldwide detergents co-ordination team.

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