+1 646 964 5868

Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
Learn more

Media centre

APN Outdoor Launches Industry-First Formula For Transit Advertising

APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement in outdoor advertising – to be known as the ‘Transit Factor’ – through a new study. he study paired ethnography, observing real people in their real world, with neuroscience, studying the brain’s reaction to…

Read more

While Technology Changes, The Brain Remains The Same

To call the U.K. a nation of smartphone zombies sounds sensational, but a recent IPA TouchPoints project revealed that we spend half of our waking hours consuming media and online information. Our reliance on mobile devices shows no signs of slowing, and the annual flurry of new technology gadgets launched at events such as the…

Read more
SEE ALL

Our people

Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

Read more

Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

Read more
SEE ALL