Date published: 21st April 2017 Advertising, Article, Neuroscience, News
APN Outdoor Launches Industry-First Formula For Transit Advertising
APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement in outdoor advertising – to be known as the ‘Transit Factor’ – through a new study. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain’s reaction to…
Date published: 24th February 2017 Article, Neuroscience, News, Video
This company predicted the No. 1 TV show in Australia by looking at your brain
A market research company is taking the psychology behind ads a step further. By measuring brain activity, Neuro-Insight can not only tell how much you like an ad, but when you tuned out, and if the message made it into your long-term memory. BNN chats with CEO, Pranav Yadav.