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Date published: 23rd March 2018 Advertising, Article, Neuroscience

One Year Later: “That Pepsi Ad” – The Legacy You Don’t Want For Your Brand

Source: PepsiCo via YouTube “Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.” Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that your team worked long, hard…

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Date published: 19th January 2018 Advertising, Article, Neuroscience

What our brains tell us about the best ads

The latest studies reveal that web users are in a different mindset depending on the site they visit. So, Twitter commissioned neuroscience research to investigate how marketers can optimise their advertising to take advantage Martyn U’ren is head of research in the APAC region for Twitter. His job is to sift through the endless reams…

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Date published: 19th January 2018 Article, Neuroscience

Tweeting during a game actually improves engagement, study suggests

  Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says tweets during a game increases engagement…

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Pranav Yadav Neuro-Insight
Date published: 6th October 2017 Uncategorised, Video

How Pranav Yadav Became CEO At 25 – 30 Under 30 | Forbes

  Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav is an ARF Great Mind…

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How to edit ads for mobile using neuroscience - Richard Silberstein
Date published: 15th August 2017 Advertising, Article, Neuroscience

‘Not all screens are equal’ – New Research Reveals How To Edit Ads For Mobile

Neuroscience expert Richard Silberstein explains how advances in understanding long-term memory can optimise adverts displayed on smartphones Professor Richard Silberstein is one of the world leaders in neuroscience research in advertising. He can’t, he jokes, read your mind. But If you let him hook you up to an SST (Steady State Topography) headset while watching…

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Date published: 15th August 2017 Advertising, Neuroscience

How F.U 2016 & Netflix Hijacked The US Election

The 2016 US Presidential nominee race certainly generated a fair amount of debate, much of which can be attributed to the polarising, non-mainstream candidates occupying both Republican and Democrat camps. By using the hype generated by the real Presidential campaign, streaming giant Netflix was able to hijack the media and America’s attention to briefly refocus…

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Using popular songs in advertising: John lewis' Tiny Dancer Commercial
Date published: 8th August 2017 Advertising, market research, Neuroscience

Using Popular Songs In Advertising: Does It Detract From Branding? John Lewis & Tiny Dancer

In our previous article we analysed award winning advertisement by VW ‘Laughing Horses’ to ask the question of whether an entertaining advertisement would also be commercially effective. Today we take a look at the effect of using popular songs in advertising, specifically the nostalgic song ‘Tiny Dancer’ to determine whether using this type of music in advertising has…

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Date published: 1st August 2017 Advertising, Article, market research, Neuroscience

Volkswagen Tiguan’s Latest Advertisement ‘Laughing Horses’ Was Entertaining But Was It Commercially Effective?

Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is founded in work originally developed for…

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Date published: 21st April 2017 Advertising, Article, Neuroscience, News

APN Outdoor Launches Industry-First Formula For Transit Advertising

APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement in outdoor advertising – to be known as the ‘Transit Factor’ – through a new study. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain’s reaction to…

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Date published: 11th April 2017 Advertising, Article, Neuroscience

While Technology Changes, The Brain Remains The Same

To call the U.K. a nation of smartphone zombies sounds sensational, but a recent IPA TouchPoints project revealed that we spend half of our waking hours consuming media and online information. Our reliance on mobile devices shows no signs of slowing, and the annual flurry of new technology gadgets launched at events such as the…

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