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Date published: 27th November 2018 Advertising, Case Study, Neuroscience, Video

The Listening Brain Event

In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers.     Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns   Jeremy Pounder, Futures Director of Mindshare unveils new research, in partnership with Neuro-Insight, looking at the…

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Date published: 31st October 2018 Advertising, Article, Case Study, market research, Neuroscience

Tuning in to sound: The under-used creative resource

Audio media is enjoying a renaissance, as mobile audio services (podcasts, audiobooks, music streaming) are integrated into our day to day lives and voice assistants bring a new dimension to audio technology. Changes like these have the potential to shift the balance between audio and visual media, weakening the dominance of what we see over…

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Date published: 23rd March 2018 Advertising, Article, Neuroscience

One Year Later: “That Pepsi Ad” – The Legacy You Don’t Want For Your Brand

Source: PepsiCo via YouTube “Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.” Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that your team worked long, hard…

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Date published: 19th January 2018 Advertising, Article, Neuroscience

What our brains tell us about the best ads

The latest studies reveal that web users are in a different mindset depending on the site they visit. So, Twitter commissioned neuroscience research to investigate how marketers can optimise their advertising to take advantage Martyn U’ren is head of research in the APAC region for Twitter. His job is to sift through the endless reams…

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Date published: 19th January 2018 Article, Neuroscience

Tweeting during a game actually improves engagement, study suggests

  Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says tweets during a game increases engagement…

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Pranav Yadav Neuro-Insight
Date published: 6th October 2017 Uncategorised, Video

How Pranav Yadav Became CEO At 25 – 30 Under 30 | Forbes

  Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav is an ARF Great Mind…

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How to edit ads for mobile using neuroscience - Richard Silberstein
Date published: 15th August 2017 Advertising, Article, Neuroscience

‘Not all screens are equal’ – New Research Reveals How To Edit Ads For Mobile

Neuroscience expert Richard Silberstein explains how advances in understanding long-term memory can optimise adverts displayed on smartphones Professor Richard Silberstein is one of the world leaders in neuroscience research in advertising. He can’t, he jokes, read your mind. But If you let him hook you up to an SST (Steady State Topography) headset while watching…

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Date published: 15th August 2017 Advertising, Neuroscience

How F.U 2016 & Netflix Hijacked The US Election

The 2016 US Presidential nominee race certainly generated a fair amount of debate, much of which can be attributed to the polarising, non-mainstream candidates occupying both Republican and Democrat camps. By using the hype generated by the real Presidential campaign, streaming giant Netflix was able to hijack the media and America’s attention to briefly refocus…

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Using popular songs in advertising: John lewis' Tiny Dancer Commercial
Date published: 8th August 2017 Advertising, market research, Neuroscience

Using Popular Songs In Advertising: Does It Detract From Branding? John Lewis & Tiny Dancer

In our previous article we analysed award winning advertisement by VW ‘Laughing Horses’ to ask the question of whether an entertaining advertisement would also be commercially effective. Today we take a look at the effect of using popular songs in advertising, specifically the nostalgic song ‘Tiny Dancer’ to determine whether using this type of music in advertising has…

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