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Date published: 27th November 2018 Advertising, Case Study, Neuroscience, Video

The Listening Brain Event

In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers.

 

 


Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in
driving impact of some great TV campaigns

 


Jeremy Pounder, Futures Director of Mindshare unveils new research, in
partnership with Neuro-Insight, looking at the impact of gender on responses to voice
assistants.

 


John Zweig, Global CEO of Neuro-Insight, demonstrates the impact of non-verbal
understanding through the medium of jazz.

Our whitepaper on the neuroscience of sound can be found here